FeedBurner gives a big boost to engaging 18-34s

RSS feeds have been around a long time (relatively speaking), and it’s an efficient tool for reaching savvy web-users, especially 21-34 year olds. Launched in 2004 and acquired by Google in 2007, FeedBurner really stands out in this environment, for a few reasons:

1). It offers the biggest ad network for blogs and RSS feeds, with the world’s most-recognized media publishers, A-list bloggers, blog networks, and individual publishers from around the world (over 1.9 million feeds for over 1,125,000 publishers as of August 08). According to Nielsen-NetRating, it’s growing faster than Digg and MySpace.

2). FeedBurner provides a wide range of categories in its ad network and allows advertisers to reach their target audience through content-targeting. Among FeedBurner’s content channels, many appear to have high composition of Age 18-34 audience.

-Arts & Entertainment: 60%
-Business: 56%
-Consumer Electronics: 60%
-Digital Culture: 60%
-Sports & Recreation: 67%
-Travel: 72%
-PC & Video Games: 84%

3). And, making it score extra well , FeedBurner has a clean, uncluttered ad environment, so it improves feed subscribers’ engagement with the advertiser’s message. It has got a proven ability to communicate regularly with a measurable and growing content subscriber base.


FeedBurner Full content channels

-Arts & Entertainment
-Automotive
-Business: Personal Finance, Small/Medium Business
-Computing & Technology : Enterprise Computing, Personal Computing, Mac
-Consumer Electronics
-Current Affairs & Politics
-Digital Culture
-Health & Wellness
-News & Information
-PC & Console Games
-Sports & Recreation
-Travel

FeedBurner Advertising Ability:

-Geo-Targeting capability: Country/State/DMA
-Day-partitioning capability: Day of week or Time of day
-Feeds ad specs: 468x60.
-Ad format: GIF/JPEG and text.
-Full third-party ad serving support
-No minimum spending on FeedBurner
-Media will be priced on an auction basis starting in July 2008 with the potential availability of key word and specific feed targeting (more details to come).